BLE Declares “Fashion Theme” for 2020

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Following a successful run in 2019, the coordinators of Brand Licensing Europe have declared that fashion will be the sole theme for 2020.

The current year’s occasion accomplished record guest numbers by and by with an ascent of 3 percent to 8,062 and displaying organizations additionally expanded from 264 to 268.

One year from now’s occasion, which profits to ExCeL London for Oct. 6-8, 2020, will include everything fashion licensing: attire, footwear, accessories and beauty. Beginning period plans incorporate a live catwalk, with emotional themed fashion shows shot onto every single advanced screen all through the setting.

“BLE has become infamous for its themes and we are so excited about next year’s, we’ve been planning it for months,” says Anna Knight, VP of permitting, Informa Markets. “What I love about fashion in licensing is how inclusive it is. It’s accessible to every BLE exhibitor and its appeal is universal: it’s relevant to every demographic and is gender, race, age and generation neutral.

“We all have an emotional connection with fashion,” proceeds with Knight. “For years, toys have traditionally been the gateway to consumer products for brands. But apparel is now helping to drive experiences and build brands, especially for categories like eSports, which have an older, hardcore, merch-driven, fanbase. At BLE 2020, we will be exploring fast fashion, haute couture collabs, sustainability, the economy and more. One of the reasons we moved BLE to ExCeL was the potential it offered to create a more experiential show. We proved that this year with our activations and Fresh off the Runway showcase. But next year, our fashion theme will highlight what BLE at ExCeL can offer exhibitors and visitors.”

BLE 2019’s initiations included Beyond the Book (publishing), Arcade (gaming and eSports) and Heritage x Interiors.

“They were a huge hit with visitors: interactive, inspirational, bold and beautiful; a real testament to the impact creative, successful licensing programs can have at retail,” includes Knight.

Martin Kelly

Martin Kelly is a New Zealand film and television director based in the United Kingdom. He is best known for directing the highly-regarded British miniseries Edge of Darkness, for which he won a BAFTA, and the James Bond films GoldenEye and Casino Royale.

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